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Affording the Perfect Engagement Ring

Finding a ring that’s both affordable & beautiful is not always easy. We want to help you find the best of both worlds. 

Verragio: Beautiful, Timeless & Exquisite

Verragio Wedding Rings; a history as beautiful as the rings themselves. At Beard’s Diamonds, we love any and all love stories. The timeless collection of Verragio jewelry in stock in our showroom at the St. Johns Towncenter reminds us that a simple love for a craft can affect and build so many memories for everyone. […]

Holiday Gift Ideas

Looking for the perfect gift of her? Diamonds never shine brighter than during the holiday season at Beards Diamonds.

What is Diamond Certification?

Diamond certification is a process where an independent gem lab tests and assesses the quality of a diamond. Then, the lab issues a written report about the diamond. Each report, or “certificate,” has its own number which is kept on file at the lab and a copy is sent back with the diamond. Also, many […]