Beard's Diamonds Homepage
THE BEARD'S DIAMONDS STORY
Our History
Beard’s Diamonds began in 1981 as a small, 1,000-square-foot jewelry store in San Marco.
What started as John’s passion soon grew into a family legacy when his son, Ben, joined him in 2010.
Today, Beard’s Diamonds continues to shine as Jacksonville’s trusted local jeweler—
now proudly operating a dazzling 5,000-square-foot showroom at the St. Johns Town Center.
Still owned and operated by father and son, Beard’s remains a local legacy trusted for generations.
Exceptional Selection. Honest Value.
For over 40 years, Beard’s Diamonds has helped Jacksonville customers shop with confidence — offering flexibility, transparency, and value you won’t find at national chains.
As a family-owned jeweler, we make decisions locally, work directly with trusted partners, and tailor every experience to the individual. The result is greater choice, better value, and a more personal approach — without the limitations or markups of big-box retailers.
Lifetime Warranty & Services
Every Beard’s Diamonds piece is protected by our best price promise, a 30-day money-back guarantee, and complimentary lifetime care—including cleanings, inspections, sizing, and insurance appraisals. Because fine jewelry deserves life-long care.
Jewelry is personal, so is how we help you choose it
That’s why our team works without commission and carefully selects every piece we offer. No pressure. No shortcuts. Just honest guidance, exceptional quality, and a genuine commitment to your story.
Heroes In Uniform
Beard’s Diamonds proudly honors those who serve our country and local community. We offer 25% off and special financing to active and retired military, first responders, and healthcare professionals as our way of saying thank you.
