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Beard's Diamonds Homepage


Our History

It is our great pleasure to welcome you to Beard’s Diamonds. Our select team of experts works extremely hard each day to ensure an authentic, refined and risk-free shopping environment with one goal in mind: your confidence in your purchase. We want you to leave our showroom with no doubt that you choose the right diamond at the right price, perfect for you. Beard’s Diamonds has been a family owned business serving the Greater Jacksonville community for the past 42 years. We invite you to visit our store located at the St. John’s Town Center.

We Offer the Largest Diamond Inventory

41 years later it’s still our goal to offer the largest selection of quality diamond jewelry at the best prices in Jacksonville, guaranteed! The reason we can make that promise, as Beard’s owners, we’re on the floor helping you with your purchase. We have no corporate responsibility setting the price. The chain stores can’t touch our prices, they just can’t.

Wedding Bands


Beard's Deals

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Heroes In Uniform

Beards Diamonds proudly supports our service men & women serving the United States and our local North Florida community. We offer 25% off year round or 5-year interest free special financing to all active and non-active military, JSO, Jacksonville Fire Rescue and our Healthcare Professionals.

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Military discounts at Beards Diamonds

Lifetime Warranty & Services

Every Purchase At Beard’s Diamonds is Backed By: 30-Day Money Back Guarantee, Best Price Guarantee, FREE Lifetime Warranty, FREE Lifetime Service, FREE Lifetime Cleanings, FREE Ring Sizing, FREE Insurance Appraisals

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We're delighted to be a part of your love story.

"When you walk into Beard's, you get that family atmosphere. They really educate you, make you comfortable with your purchase and there's never any pressure. Here you get a bigger, better, quality diamond."

See Our Testimonials