Beard's Diamonds Homepage
THE BEARD'S DIAMONDS STORY
Our History
Beard’s Diamonds began in 1981 as a small, 1,000-square-foot jewelry store in San Marco.
What started as John’s passion soon grew into a family legacy when his son, Ben, joined him in 2010.
Today, Beard’s Diamonds continues to shine as Jacksonville’s trusted local jeweler—
now proudly operating a dazzling 5,000-square-foot showroom at the St. Johns Town Center.
Still owned and operated by father and son, Beard’s remains a local legacy trusted for generations.
We Offer the Largest Diamond Inventory
More than 40 years after opening our doors, Beard’s Diamonds continues to offer one of the most extensive diamond selections in Jacksonville—at prices you won’t find at chain stores.
As a family-owned business, we’re hands-on with every customer and every decision. Without corporate markups or outside pricing mandates, we’re able to deliver exceptional value, transparency, and selection—something national retailers simply can’t replicate.
Lifetime Warranty & Services
Every Beard’s Diamonds piece is protected by our best price promise, a 30-day money-back guarantee, and complimentary lifetime care—including cleanings, inspections, sizing, and insurance appraisals.
Jewelry is personal, so is how we help you choose it
That’s why our team works without commission and carefully selects every piece we offer. No pressure. No shortcuts. Just honest guidance, exceptional quality, and a genuine commitment to your story.
Heroes In Uniform
Beard’s Diamonds proudly honors those who serve our country and local community. We offer 25% off and special financing to active and retired military, first responders, and healthcare professionals as our way of saying thank you.
