Beard's Diamonds Homepage

It is our great pleasure to welcome you to Beard’s Diamonds. Our select team of experts works extremely hard each day to ensure an authentic, refined and risk-free shopping environment with one goal in mind: your confidence in your purchase. We want you to leave our showroom with no doubt that you choose the right diamond at the right price, perfect for you. Beard’s Diamonds has been a family-owned business serving the Greater Jacksonville community for the past 45 years. We invite you to visit our store located at the St. John’s Town Center.

45 years later it’s still our goal to offer the largest selection of quality diamond jewelry at the best prices in Jacksonville, guaranteed! The reason we can make that promise, as Beard’s owners, we’re on the floor helping you with your purchase. We have no corporate responsibility setting the price. The chain stores can’t touch our prices, they just can’t.