Beard's Diamonds Homepage
THE BEARD'S DIAMONDS STORY
Our History
It is our great pleasure to welcome you to Beard’s Diamonds. Our select team of experts works extremely hard each day to ensure an authentic, refined and risk-free shopping environment with one goal in mind: your confidence in your purchase. We want you to leave our showroom with no doubt that you choose the right diamond at the right price, perfect for you. Beard’s Diamonds has been a family-owned business serving the Greater Jacksonville community for the past 45 years. We invite you to visit our store located at the St. John’s Town Center.
We Offer the Largest Diamond Inventory
45 years later it’s still our goal to offer the largest selection of quality diamond jewelry at the best prices in Jacksonville, guaranteed! The reason we can make that promise, as Beard’s owners, we’re on the floor helping you with your purchase. We have no corporate responsibility setting the price. The chain stores can’t touch our prices, they just can’t.
Heroes In Uniform
Beards Diamonds proudly supports our service men & women serving the United States and our local North Florida community. We offer 25% off year round or 5-year interest free special financing to all active and non-active military, JSO, Jacksonville Fire Rescue and our Healthcare Professionals.
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Lifetime Warranty & Services
Every Purchase At Beard’s Diamonds is Backed By: 30-Day Money Back Guarantee, Best Price Guarantee, FREE Lifetime Warranty, FREE Lifetime Service, FREE Lifetime Cleanings, FREE Ring Sizing, FREE Insurance Appraisals
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We're delighted to be a part of your love story.
"When you walk into Beard's, you get that family atmosphere. They really educate you, make you comfortable with your purchase and there's never any pressure. Here you get a bigger, better, quality diamond."
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From Our Blog
Seasonal Jewelry Trends: What’s in for Summer 2025
Seasonal Jewelry Trends: What’s In for Summer 2025 As the sun shines brighter and the days stretch longer,
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Celebrate Mother’s Day with Timeless Elegance at Beard’s Diamonds
Celebrate Mother’s Day with Timeless Elegance at Beard’s Diamonds Mother’s Day is just around the
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Celebrate Milestones with Beard’s Diamonds’ Little Black Box
Our signature little black box has become synonymous with quality and luxury, housing exquisite pieces that
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