Beard's Diamonds Homepage
THE BEARD'S DIAMONDS STORY
Our History
It is our great pleasure to welcome you to Beard’s Diamonds. Our select team of experts works extremely hard each day to ensure an authentic, refined and risk-free shopping environment with one goal in mind: your confidence in your purchase. We want you to leave our showroom with no doubt that you choose the right diamond at the right price, perfect for you. Beard’s Diamonds has been a family owned business serving the Greater Jacksonville community for the past 40 years. We invite you to visit our store located at the St. John’s Town Center.
We Offer the Largest Diamond Inventory
41 years later it’s still our goal to offer the largest selection of quality diamond jewelry at the best prices in Jacksonville, guaranteed! The reason we can make that promise, as Beard’s owners, we’re on the floor helping you with your purchase. We have no corporate responsibility setting the price. The chain stores can’t touch our prices, they just can’t.
Shop the Valentine's Day Sale
Up to 40% off storewide
Heroes In Uniform
Beards Diamonds proudly supports our service men & women serving the United States and our local North Florida community. We offer 25% off year round or 5-year interest free special financing to all active and non-active military, JSO, Jacksonville Fire Rescue and our Healthcare Professionals.
Learn More
Lifetime Warranty & Services
Every Purchase At Beard’s Diamonds is Backed By: 30-Day Money Back Guarantee, Best Price Guarantee, FREE Lifetime Warranty, FREE Lifetime Service, FREE Lifetime Cleanings, FREE Ring Sizing, FREE Insurance Appraisals
Learn More
We're delighted to be a part of your love story.
"When you walk into Beard's, you get that family atmosphere. They really educate you, make you comfortable with your purchase and there's never any pressure. Here you get a bigger, better, quality diamond."
See Our Testimonials
From Our Blog
LAB GROWN DIAMONDS VS NATURAL DIAMONDS
A lab grown diamond IS a diamond. It begins by taking a piece of diamond seed and/or dust and putting it under
Read More
Jewelry Gifts for any Style
Some of the best gifts come in small packages—especially if it's a jewelry gift! Whether you're planning to
Read More
How Often Should You Clean Your Engagement Ring?
We can all agree that few things are more dazzling than a freshly polished engagement ring, but how often
Read More