We believe the best jewelry decisions are informed ones. Our Expert Guidance Page offers clear, straightforward insights into diamonds and fine jewelry, helping you understand quality, value, and craftsmanship — so you can shop confidently and invest in pieces that you’ll love for years to come.
Buying a diamond is more than selecting specifications — it’s about meeting your diamond.
When choosing a diamond, it’s important to see it in person, with your own eyes. Looking, feeling, and comparing diamonds side by side allows you to understand the qualities that truly matter. Sparkle, brilliance, fire, and overall presence — details that simply can’t be fully experienced online.
Every diamond is unique. Two stones with the same color, clarity, cut, and carat weight on paper can look completely different in person. That’s why we encourage our clients to meet their diamond — to see how it performs in real light, how it speaks to them, and how it feels when it’s placed in front of them for the first time.
Clarity is a perfect example. Because clarity is a range, two diamonds graded SI1 may appear drastically different when viewed side by side. One may appear perfectly eye-clean, while another could have an inclusion in the center or a mark that only becomes noticeable once the diamond is set — something you can truly evaluate only in person.
Beyond the diamond itself, choosing a local retailer means building a relationship with a jeweler for life.
Working with a trusted jeweler allows you to receive personalized guidance, honest education, and ongoing care that simply isn’t possible through an online transaction. At Beard’s, your diamond isn’t just a purchase, it’s the beginning of a relationship. Our experts get to know your diamond, your setting, your style, and your preferences, so we can continue to support you for years to come.
From engagement rings to wedding bands, anniversary gifts, upgrades, and repairs, our team is with you every step of the way. Proudly serving our community for decades, we believe the best jewelry experiences are built on trust, expertise, and lasting relationships.
Engagement ring shopping should feel exciting, personal, and enjoyable — not intimidating. When you work with a trusted jeweler, the experience is guided and educational, with no pressure to rush or decide before you’re ready.
Today, many couples choose to begin the process together. In fact, nearly half of couples shop for their engagement ring as a team, using the first visit to explore styles, see diamonds in person, and understand what feels right before a final decision is made.
You can expect to learn about diamond quality, ring styles, and customization options while comparing pieces side by side and asking questions along the way. Our goal is to help you feel confident, informed, and supported — from your first visit to the moment you find the ring that feels just right.
Both lab-grown and natural diamonds are real diamonds, sharing the same physical and visual properties. The difference lies in how they are formed — natural diamonds develop over time within the earth, while lab-grown diamonds are created using advanced technology in a controlled environment.
Each option has its own benefits. Natural diamonds offer rarity, tradition, and long-term value, while lab-grown diamonds often allow for a larger appearance at a lower initial investment. Because lab-grown diamonds are not rare and can be produced continuously, they do not retain long-term market value in the same way natural diamonds do.
We believe the best choice is the one that aligns with your priorities — whether that’s size, sentiment, legacy, or investment. Our role is to help you understand the differences clearly, so you can choose with confidence and peace of mind.
Absolutely. Designing a custom engagement ring allows you to create something truly personal — from selecting the diamond to choosing the setting, metal, and design details.
Whether you come in with a clear vision or a few images of inspiration, our team will guide you through the process step by step. We specialize in refining and executing designs, ensuring every detail is intentional and beautifully crafted.
Using advanced 3D design technology, you’ll be able to modify and approve your ring before it’s ever created in metal. This allows you to move forward with confidence, knowing the finished piece will reflect her style, your story, and what makes your relationship unique.
Not knowing her ring size is incredibly common — and not a problem at all. There are several discreet ways to estimate ring size, and our team can guide you through options that keep the proposal a surprise!
If adjustments are needed after the proposal, resizing is simple and included as part of your lifetime warranty. We’ll ensure the ring fits perfectly, so you can focus on the moment, not the details.
Yes! Many engagement rings can be upgraded over time, whether that means selecting a larger center diamond or redesigning the ring to reflect new milestones.
At Beard’s Diamonds, upgrade benefits apply to natural center diamonds only. When you choose a natural diamond, you’ll receive full purchase value of the original center diamond toward a future diamond upgrade — anytime.
Settings are sold separately and are not included in upgrade value.
This approach allows your ring to evolve with you while preserving the investment you made in your diamond. We’re proud to build lifelong relationships with our clients, supporting them not just for the proposal, but for anniversaries, upgrades, and future celebrations as well.
You don’t need to live nearby to work with us! We regularly assist clients from out of town through virtual consultations, detailed imagery, and secure shipping options.
Even from a distance, you’ll receive the same level of care, education, and personalized service. Whether in person or remotely, our commitment to you and your jewelry remains the same.
Visit our retail store: St. John’s Town Center