We Educate Our Customers
Authentic | Refined | Confidence | Quality
At Beard’s Diamonds, we offer Jacksonville’s largest selection of GIA-certified diamonds—at exceptional values, guaranteed. Our carefully curated collection features renowned designers including Sylvie, Gabriel & Co., Verragio, Tacori, JB Star, and Crown, ensuring every style and love story is represented.
As a locally owned and operated jeweler, we believe luxury should never come with pressure. There are no corporate mandates, rushed decisions, or sales quotas—only thoughtful guidance and genuine care. From the moment you step into our showroom, you’re treated like family.
Our experienced team is dedicated to creating an authentic, refined, and stress-free shopping experience with one goal in mind: your confidence. We want you to leave knowing you chose the right diamond, at the right price, perfectly suited to you.
We also pride ourselves on education. At Beard’s Diamonds, we openly share industry insights, standards, and details that many retailers keep behind closed doors. By empowering you with knowledge, we ensure you can make an informed decision-one you’ll feel confident and excited about for years to come.
An Unmatched Diamond Inventory
Our expertise is supported by one of the most extensive diamond inventories in the South. Each loose diamond is hand-selected by our team and spans a wide range of carat weights, shapes, qualities, and certifications—giving you unmatched options to find the perfect stone. We also offer over 4,000 engagement ring mountings and wedding bands to complement your diamond and your style. If you’re looking for something truly one-of-a-kind, our custom design team will work closely with you to create a piece that’s uniquely yours—from concept to completion.
Crafted with care. Backed for life.
Every Beard’s Diamonds piece is backed by exceptional guarantees designed to give you complete confidence.
From our money-back guarantee to lifetime upgrades, complimentary jewelry maintenance, and professional appraisals, we stand behind every detail of your purchase.
Our commitment doesn’t end at checkout—we ensure your jewelry is cared for long after the initial purchase, so you can enjoy it with total peace of mind for years to come.
The Crowning Result
Unmatched Value
At Beard’s Diamonds, craftsmanship and integrity guide every decision we make. With more than three decades of experience, we oversee each stage of the diamond journey—ensuring exceptional quality, transparency, and value.
Our goal is simple: to earn your trust for life. From expert guidance to ongoing care, we are honored to be part of your most meaningful moments.