About Us

It is our great pleasure to welcome you to Beard’s Jewelry. Our select team of experts work extremely hard each day to ensure an authentic, refined, and risk-free shopping environment with one goal in mind: your confidence in your purchase. We want you to leave our showroom with no doubt that you chose the right diamond at the right price, perfect for you.

We Educate our Customers


We provide an extensive diamond education to each of our customers. Beard’s Jewelry will reveal many industry standards, insights, and secrets that most retailers would never disclose to you. This gives you, our customer, the power to make an informed buying decision.

We offer the largest diamond inventory in North Florida

That education is supported by a huge inventory, unsurpassed by any retailer in the South. Our mounted and loose diamonds range in carat weight, diamond shape, diamond quality, and certification. Then we offer over 4000 engagement ring mountings and wedding bands to compliment the stone of your choice. Should you choose to create something more unique, our custom design department will work with you to create a one-of-a-kind piece that will be yours and yours alone.

We polish our products with unrivaled guarantees

We confidently back each of our products with unmatched guarantees and warrantees – including a money back guarantee, lifetime upgrade, complimentary jewelry maintenance, complimentary appraisals, and so much more. We ensure peace of mind that your precious purchase will be cared for long after the initial purchase.

The crowning result: unmatched value

How are we able to make these promises? Beard’s Jewelry has a rich history in the diamond industry with over 30 years’ experience in all aspects of the industry. We are fully involved in the entire diamond process, from the rough to the cutting to the finished product in our showroom. This process allows us to control the quality of the product presented to you and helps us save money by cutting out a long list of middlemen in the process.

Our ultimate goal is to gain your trust and satisfaction for a lifetime. We take pride in providing professional guidance and promise you to work hard to gain your confidence and exceed your expectations with each purchase. If you ever have any questions or concerns, please do call us at (904) 996-1406 or visit our retail store in St. John’s Town Center.